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How Andy Wirth’s Expertise in Hotel Management is Valuable to the Squaw Valley and Alpine Meadows Ski Resorts

Andy Wirth is the current chief executive officer and president of Squaw Valley and Alpine Meadows. His expertise lies in the hotel and mountain resort sector. His grandfather, Conrad Wirth, was the former director of the United States National Park Service. He graduated from the Colorado State University with a BS degree.

Wirth has worked as a wilderness ranger and a backcountry ranger for both San Pedro Parks Wilderness Area and the Rocky Mountain National Parks. With over 25 years of experience, he has held several executive roles in established ski resorts such as Steamboat Springs Resort. Based on his marketing prowess, Wirth also served as the chief marketing officer as well as the vice president for Intrawest.

Leadership role at Squaw Valley

Wayne Poulsen was the founder of Squaw Valley before Alex Cushing, who was the late husband of Nancy Cushing, bought it. Nancy Cushing took over as CEO and president and served the firm for over 16 years. Wirth was announced as the new CEO and Chairperson of the ski resort in 2010. The ski resort has undergone several improvements under his management including the recent $70 million upgrade.

The upgrade focused on infrastructure and the development of a new mountain design. KSL Capital Partners that currently owns Squaw Valley released the money used during the upgrade. In a move to dominate the hotel and mountain resort sector, Squaw Valley and Alpine Meadows Ski Resort merged in 2011. Wirth currently serves as the CEO and president of the two ski resorts.

Awards and Philanthropy

Wirth has received several professional awards for his work in the hotel and mountain resort sector. During his tenure at Steamboat Ski & Resort Corporation, he received the Business Leader of the Year award. After being appointed the chair of Reno-Tahoe Airport Authority trustee’s board in 2016, he was awarded the Outstanding Service Award. Disabled Sports USA also awarded him the Citizen of the Year award for his community service. Wirth supports community and environmental based organizations such as The Tahoe Truckee Community Foundation, High Fives, and Humane Society of Tahoe Truckee. He advocates for the use of clean and eco-friendly energy.

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