News To Read At Your Leisure

November 9, 2016
by oppo

Town Residential Opens New Offices

Town Residential is among the fastest growing real estate companies that are based in New York City. The company was founded three years ago, and it has been very successful. Just recently, the residential brokerage company announced that it would be opening a new office in the meatpacking district. According to the report from the company, the new office is expected to bring easy access to a crucial swath of the residential neighborhoods that are located in Hudson. The introduction of the new office will be beneficial to the residents.


Andrew Heiberger, the founder of Town Residential, says that the brokers in the city will be able to take their customers around the High Line to any appointments. At the moment, Andrew serves as the Chief Executive Officer, and he has played a huge role in the success of the institution. Andrew says that the new office is located just a few steps from the high story park, and clients in the region will benefit from the services that will be provided.


Town Residential decided to lease the whole second flow in 446W in 14th Street, and the contract is expected to last at least fifteen years. The new 7100 space has sixteen-foot ceilings, and its occupants will have access to the private roof deck that is on top of the respectable three story building. The building exemplifies the flair the CEO has been explaining for some time. The new office is designed to appeal the brokers who will be coming for services.


Town Residential has been on the market long enough to understand the importance of outdoor space to the brokers who have to work hard and meet the needs of the clients. The new space that has been leased from one of the best and modern buildings, and it differentiates the company from its competitors in the city,

Mr. Heiberger also announced that one of the boutique brokerage firms, known as Thomas& Ingram would be joining Town Residential Company. The new company will also be moving into the meat packing district branch, according to the report. The boutique brokerage company focuses primarily on sales at the West Village.

Heiberger is also expected to move to one of the smaller offices of the company that currently operates at the 45 Horatio in West Village.


Town Residential has been in the spotlight for some time, thanks to the financial effects of the Brexit. Many investors are currently choosing to invest in the United States, because the country is considered to be a haven, especially during harsh economic climates. Investors are investing in the New York City real estate because it is one of the most promising areas. These investors are sure that no matter what happens in the economy, their investments will be safe.

November 7, 2016
by oppo

Jose Borghi: Difference between Content Marketing and Inbound Marketing and How to Leverage Them

Nowadays, companies seem to be relying a lot more on marketing and advertisements as a way to generate sales and create awareness on new products or services on Good advertisements and marketing are dependent on content that will be put out there and the message they want to send. Many advertising companies have perfected the art of when to use content marketing as opposed to inbound marketing and vice versa.

This article attempts to shed light on Jose Borghi’s thoughts and feelings about content and inbound marketing.

According to Jose Borghi. The CEO of Mullen Lowe in Brazil, inbound marketing is a marketing strategy that focuses on the audience and their problems. Inbound marketing delivers relevant information that helps the target market solve the problems they are facing. Conversely, content marketing for Borghi is a marketing strategy that puts out relevant information to the target market to prompt them to purchase the good or service being sold.

Many companies use inbound marketing to strengthen the brand name as well as gain customer trust and assert authority in the market. Companies and brands often find themselves trapped by the greed of wanting to attract more customers. Therefore, they execute rushed and thoughtless marketing campaigns that yield poor results.

Turning Poor Marketing Campaigns to Useful Campaigns

1. SEO Optimization

While some companies may get results by publishing content on various websites and blogs and social media platforms, they need to do more to sustain that success. Jose underlines the importance of SEO optimization. In content marketing, it is not enough to just create interesting content for the audience. The content has to present in a strategic way that accounts for the target market, market demographics, and the buying process among others.

2. Target Specific Niches

To create great content that not only reaches people but also forces them to react is imperative when it comes to market. For you to create great content like Jose Borghi, the first step is to narrow down your target audience to tailor the content in a way that relates to them. For example, you can decide to target senior citizens for particular products or services.

3. Ensure Content Reaches Target Market

Creating content that does not your target market is a waste of time and effort. Consider who the reader is and what is useful to them. Be creative when publishing the content. Take time, think, and do research on what kinds of sites you are likely to find the audience you seek. For instance, if your target market is the elderly, most of them are not online so you have to think creatively how you can reach them.

November 4, 2016
by oppo

The Manse on March Ranks in the Top 1% of Senior Care


There are so many different living facilities for retired folks. Some obviously more exciting than others. The Manse on Marsh located in San Luis Obispo is known as one of the best senior living facilities in the area. It is safe to say that living out the last years on this planet should be comfortable knowing that the best care is available.

Recently, The Manse on Marsh has named Farron Bernhardt the new Chief Executive Officer of the fine retirement facility. Bernhardt brings a lot to the table with his new position. He has over thirty of experience in the healthcare field and senior housing leadership positions.


The position he had before transitioning over to CEO of The Manse on Marsh was Vice President of Assisted Living for Nevada Housing and Neighborhood Development. Bernhardt has spent a lot of time working on bringing methods of collaboration into management positions. It is important that high ranking employees be able to communicate the needs of senior citizens well. It is very important that both employees and retired folks can communicate with each other. There is usually a lot to learn from a senior citizen.


Bernhardt and his staff will continue to stay dedicated to providing an exciting lifestyle for the retired folks. Everyone living in the community gets treated with the best care available. He takes a lot of time getting to know each person living in the Manse on Marsh community. It is important that they set the bar high for the best senior care on the Central Coast and beyond.


The retirement facility has been honored with the Caring Star award for the second year in a row. They also place in the top 1% of senior care providers.


Manse on Marsh is located in downtown San Luis Obispo. This facility focuses on helping care for senior citizens in Arroyo Grande, Paso Robles, and other nearby communities. There are a variety of perks given to the folks that live in these areas. Perks that are included are private homes, restaurant-quality open dining, convenient transportation, social activities, and maid services. There is both Independent & Assisted Living areas.

November 2, 2016
by oppo

How Andy Wirth’s Expertise in Hotel Management is Valuable to the Squaw Valley and Alpine Meadows Ski Resorts

Andy Wirth is the current chief executive officer and president of Squaw Valley and Alpine Meadows. His expertise lies in the hotel and mountain resort sector. His grandfather, Conrad Wirth, was the former director of the United States National Park Service. He graduated from the Colorado State University with a BS degree.

Wirth has worked as a wilderness ranger and a backcountry ranger for both San Pedro Parks Wilderness Area and the Rocky Mountain National Parks. With over 25 years of experience, he has held several executive roles in established ski resorts such as Steamboat Springs Resort. Based on his marketing prowess, Wirth also served as the chief marketing officer as well as the vice president for Intrawest.

Leadership role at Squaw Valley

Wayne Poulsen was the founder of Squaw Valley before Alex Cushing, who was the late husband of Nancy Cushing, bought it. Nancy Cushing took over as CEO and president and served the firm for over 16 years. Wirth was announced as the new CEO and Chairperson of the ski resort in 2010. The ski resort has undergone several improvements under his management including the recent $70 million upgrade.

The upgrade focused on infrastructure and the development of a new mountain design. KSL Capital Partners that currently owns Squaw Valley released the money used during the upgrade. In a move to dominate the hotel and mountain resort sector, Squaw Valley and Alpine Meadows Ski Resort merged in 2011. Wirth currently serves as the CEO and president of the two ski resorts.

Awards and Philanthropy

Wirth has received several professional awards for his work in the hotel and mountain resort sector. During his tenure at Steamboat Ski & Resort Corporation, he received the Business Leader of the Year award. After being appointed the chair of Reno-Tahoe Airport Authority trustee’s board in 2016, he was awarded the Outstanding Service Award. Disabled Sports USA also awarded him the Citizen of the Year award for his community service. Wirth supports community and environmental based organizations such as The Tahoe Truckee Community Foundation, High Fives, and Humane Society of Tahoe Truckee. He advocates for the use of clean and eco-friendly energy.

More about Andy Wirth:

October 31, 2016
by oppo


Winter is vastly approaching and with that is all things drying. Dried out skin and dried out hair. I like to switch up my routine and start using a deep leave in conditioner once a month and more if needed. I have two favorites these days. One is Pureology and the other is Wen Re Intensive Hair Treatment.

Pureology is not a leave-in conditioner, but it is for color treated hair, and since I may or may not be a natural blonde, I like to use this product rather than a normal conditioner at least once a week. But if I’m really in need of some major treatment, then the Wen Re Intensive Hair Treatment is my go to product. It is a true leave-in conditioner. This is a great product that I like to use when I have over used heat tools on my hair consistently or my hair is just not working like it should. I leave it in for 20-30 minutes, then rinse and my hair comes back to life. Between the weather and the damage I put on my hair, it is the perfect product to restore my hair to a more natural state. Product link:

I would most certainly recommend both of these products as I use them both myself. The whole WEN hair care system is great and whatever you do to keep your hair healthy should always come with a little extra conditioning. To learn more about Wen, watch the product infomercials on QVC and on YouTube.


October 24, 2016
by oppo

Bury Bad Articles’ Rise to Face

There are moments when someone known or unknown to you might cause pain. You can wake up in the morning and find a bad article written about you and what follows is a trail of replies some of which are not encouraging. What will you do? These cases are common, and if you haven’t got one soon, you may have someday. The situation is bad if the article is about your business and it is what you have worked hard to bring to life. Deleting the items may not be possible. Some companies have expressed concern that this is most difficult time, especially if the information is false. In such cases, there is no direct avenue to get to your client and explain. Also, there are situations when you discover about the article after many customers have read it.

A single bad article can reduce the chances of a client making a purchase by 20 percent. When the items get to four, the likelihood that a potential client will turn away is over 70 percent. People fear bad reviews especially if you deal with the customers that are difficult to convince. The situation is worse when some of these clients do not give you a chance to explain the situation.

To remedy this situation, a new entrant is in the industry. Bury Bad Articles (BBA) is the company to contact. You can contact them when the problem occurs. Also, you can choose to talk with them in advance so that they cushion your business against such situations. They will frequently scan and bury any bad article written about you. In this case, people may search but will not get to see anything negative written about your business. Despite the fact that people argue that their services are providing an avenue for people to be conned, it is still important. It safeguards the businesses of those that are innocent.

Get into their website and write them an email. The business is new, and so far, many people recommend their services. However, some analysts argue that they may continue to be in business because no one will ever write a bad article about them. They reiterate that anything bad cannot be said about them online for they have a solution. The decision to contact them is a matter of choice, and everyone is free to do so. They will give a quotation after you submit your request.

October 12, 2016
by oppo

Billy McFarland the Genius Behind Magnises Continues to Empower Millennials

Billy McFarland has created a “black metal card” that gives millennials exactly what they want – unique experiences and exclusive perks. The 25-year old CEO and Founder of Magnises has built a club that gives its members access to exclusive events, perks, and freebies, all for an annual fee of 250 USD.

Members can link their credit and debit cards to the Magnises card, and begin experiencing a lifestyle that every millennial wants.

This is practically a steal, given how many great companies and brands have already tied up with them, among these are Tesla and Samsung. Members also get access to the most private parties and accommodations like those in the South Hamptons and Montauk.

The vision Billy McFarland made a reality has brought together the young working class by giving them an all-access pass to experiences that truly take their lives to a completely new level. These experiences are not just limited to elite parties and fancy dining experiences though.

Other great benefits include access to cultural events, sporting events, live shows, concerts, as well industry gatherings, and opportunities to connect with great professionals and industry leaders. Members can also get VIP access to fitness classes, travel upgrades, shopping discounts, and a first look at the latest offerings from Magnises’ featured brands.

These perks and events may seem too elitist and overly fancy for some, but by paying a small fixed fee yearly, this is a great investment for enriching and empowering oneself by experiencing the best things life has to offer. Magnises is really a great venue for millennials to take part in a community where they can network and enjoy at the same time.

In a span of 2 years, they were able to raise more than 3 million worth of funding from investments and memberships. The company initially started with offices in Washington DC and New York, and have now successfully expanded to San Francisco, with tens of thousands of members and growing.

This is definitely a great feat accomplished by the 25-year old visionary in such a short span of time, since he started this venture when he was only 23. Billy McFarland has always had an enterprising and creative spirit even at a young age.

At the age 13, he started an online outsourcing business that matched designers to prospective clients. In college, he studied computer engineering in Bucknell University, but dropped out shortly during his freshman year. He soon moved forward and established Spling Inc. which he still heads as CEO today.

In 2013, he founded Magnises, and successfully launched the card seven months after. Since then, McFarland’s venture has shown progress at lightning speed. This is evident when highlighting his business acumen and ingenuity to keep a company afloat in an economy where most start-ups easily fail. With millennials constantly hungry for bigger and bolder experiences, Magnises will continue to rise and move forward.

October 12, 2016
by oppo

The Case Of Marion Cotillard’s Wikipedia Page Shows Why You Should Hire Wiki Writers

Don’t you just wish you can take control of your Internet image? We all kind of do it already with social media. You post a little biography about yourself and upload photos of the best parts of your life in order to show everybody else that you are always having a good time. But when it comes to your professional image, or your company’s professional image, you need to take it one step further than social media. You need an unbiased positive written review of yourself.

When it comes to her professional breakdown of your image, you are probably not the best resource. You are unlikely to possess the professional writing skills of professional Wikipedia editors and writers to hone your reputation on the site for you. Even if you were fully equipped to write about yourself, you probably feel a little awkward doing so. And that is why you should hire professional Wikipedia writers from a company like Get Your Wiki to control your online image. Marion Cotillard could’ve used a few wiki writers recently.

The French actress has recently been trashed in the media, which trickles down to social media. This is all happening in the wake of the information that Brad Pitt and Angelina Jolie had filed for divorce. Brad Pitt was recently on set filming the movie Allied with Marion Cotillard. The recently released trailers show the two in passionate exchanges and naturally entertainment journalists jump to conclusions. They blamed the breakup of Hollywood’s biggest couple on Marion Cotillard.

The French actresses page had two Wikipedia edits made by an anonymous source or sources. Screenshots of the changes caused a buzz in the form of entertainment news articles being shared on social media. The Hollywood actresses occupation was changed to show that she is a “cheater” and “the reason the power couple broke up”.

The crazy thing is that Wikipedia has safeguards that made Cotillard powerless in this attack. She cannot edit a Wikipedia page about herself, nobody can. That is why it is vital to have inexperienced Wikipedia writing crew on your side at all times. Not only can they put up a fantastic, independent written review of you in the form of a Wikipedia article, they can also monitor the page for any changes. They can make sure even a tiny change will not turn into shareable articles on social media.

The fact is that everybody is elbowing for position on the Internet and you should have Wikipedia writers in your corner. I bet Marion Cotillard wish she had.

October 4, 2016
by oppo

Don’t Be An Online Negative

Reputation management has come a long way since selling products on E-bay. Today, 86 percent of the public use a search engine to find information about a company or another person. Over half of the adults online have searched for their own name in search engines such as Google and Yahoo. Almost half of these adults found negative results attached to their names. Over 70 percent of companies use an individual’s online reputation as a basis to higher or not to hire someone. It is vital that individual knows how to bury negative search results.

The majority of consumers are limited on understanding reputation management online. In fact, many people do not have the time to monitor their online reputation. A monitoring company can monitor content 24 hours a day. These companies who focus on reputation management, monitor the reputation of an individual, business, or the brand of a product. The company then addresses the content that is damaging to the individual, business, or product. Reputable companies are certified through the Online Reputation Management Association. The association requires the company to pass a certification program that ensures the best ethical practices when dealing with negative content.

There are several ethical ways that reputable companies bury bad news. The reputation management team of each company may chose to actively respond to public criticism by replying to a negative review. Another way of removing negative content is submitting a legal take down request if a person or company who may have been libeled. A more popular way of balancing out a negative reputation is by improving the tagging in positive customer testimonials.

Online reviews have the most influence on most people’s decision-making process. The more negative the content the less likely someone will buy from that company. A company might think since they are not a large company they do not have to worry about it. Google Local is one of the most heavily visited sites for customers looking for information. The reviews posted by others on that site paints a clear picture of what a local business is all about positive and negative.

A person or company’s online reputation can create significant opportunities. It is a matter of putting on the best face and stepping forward. Reputation management companies can help an individual put their best foot forward and create significant opportunities for themselves while having a pristine online reputation.

Learn about the online reputation management firm, Bury Bad Articles

October 4, 2016
by oppo

The Recognition of Brian Bonar in the Business World

Based on excellent achievement professionally, Brian Bonar has received the Cambridge Who’s Who Executive of the Year Award in Finance. This is a coveted award given to only two men and two women in each discipline each year, and it also takes into consideration leadership and academic skills shown in the professional achievement.

Known for his many years of outstanding professional contributions in the field of finance, Bonar serves as Chairman and CEO of Dalrada Financial Corporation, a company dedicated to employer programs.

Bonar originally received his undergraduate degree from the University of Strathclyde, and then he continued for his MBS and Doctorate degrees from Staffordshire University. Because of decades of experience, educational background, and a personality that easily communicates with others, he is often on the speaker list for organizations. This leadership quality has enabled many young entrepreneurs to use him as a mentor in achieving their own success.

Dalrada Financial Corporation has served as a leader in developing and monitoring employer programs developed by Brian Bonar. These include workman’s compensation, financial management, management insurance and others. He makes sure that Dalrada delivers all that the company promises, and maintains the confidence of their clients.

During the last few years of world financial unrest, maintaining confidence has been a more difficult task that has required special communication skills. Brian Bonar often specializes in mergers and acquisitions. His unique qualities of leadership have resulted in numerous positions on the boards of strategic companies in the business world.

Bonar has a compelling drive to expand his horizons and continue to grow within his world. He started his own company of Smart-Tek Solutions, Inc. There have been great developments in the technical field during last few years, and Bonar wants to make sure that businesses are aware of and making use of new products and services.

This company relieves clients from many day-to-day tasks such as pay roll processing, safety, staff leasing, and other staff related programs. It provides core services and many employee benefits and products.

Bonar, serving as CEO, announced in 2009 that the company would change its name to Trucept , inc., which would give greater flexibility in the market. It retains that name today and delivers to business owners customized solutions which allows them to focus on growing their own business concept. Bonar also still serves as CEO.

In his leisure time, Brian likes to play golf and enjoy family life. He is a dynamo in the financial world, and he must surely budget his time!